Digital Marketing Conference, Limassol, Cyprus 17-18 February 2017.    
Register Now!  

 

Keynote Speakers

Adonis Anastasiou,
Coach and Certified Google Advertising Professional

Adonis Anastasiou,
Coach and Certified Google Advertising Professional

“How to get maximum engagement in Social Media”

Theocharis Katranis,
Business Consultant and Internet Marketer

Theocharis Katranis,
Business Consultant and Internet Marketer

“How to create effective emails”

 

Haris Machlouzarides,
Digital Marketing Practitioner and University Lecturer

Haris Machlouzarides,
Digital Marketing Practitioner and University Lecturer

“Successful Digital Strategy in Today's Multi-Touch World”

Al
King
,
Global Brand Director, Wargaming.net

Al
King
,
Global Brand Director, Wargaming.net

"Establishing Wargaming’s brands using Integrated Marketing"

 

Philip Ammerman,
Internet advisor, Co-founder of Navigator Consulting Group

Philip Ammerman,
Internet advisor, Co-founder of Navigator Consulting Group

"Achieving Digital Transformation: Trends and Techniques Changing Online Interaction"

Arpine Sarkisyan,
Coach and Owner of Instashkola.ru

Arpine Sarkisyan,
Coach and Owner of Instashkola.ru

"Customer From Instagram.Marketing of the Future"

 

Stavriana Nathanail,
Digital Marketing Specialist, Opium Works

Stavriana Nathanail,
Digital Marketing Specialist, Opium Works

"Inbound Marketing"

 

Pericles
Ellinas
,
Founder and Managing Director, ImarComms

Pericles
Ellinas
,
Founder and Managing Director, ImarComms

"The Digital Marketing Trends of the Future"

George
Zervides
,
Marketing and Brand Consultant

George
Zervides
,
Marketing and Brand Consultant

The Role of Branding in Digital World 

 

Martin
Lamming
,
Global Head of Marketing FXTM

Martin
Lamming
,
Global Head of Marketing FXTM

“Never make Assumptions. The Dangers of Believing your own Hype”

Ivan
Sorkin
,
Inbound Marketing Specialist, DigiDestination

Ivan
Sorkin
,
Inbound Marketing Specialist, DigiDestination

Panagiotis
Pieri
,
Founder of RiseTech Media, Chief Editor of DisruptCyprus.com

Panagiotis
Pieri
,
Founder of RiseTech Media, Chief Editor of DisruptCyprus.com

“Growth Hacking Techniques for Startups and SMEs”

Silia
Vassiliou
,
Founder and Managing Director of Blend Digital

Silia
Vassiliou
,
Founder and Managing Director of Blend Digital

Simos
Symeou
,
Business Development Director, Website Bakers

Simos
Symeou
,
Business Development Director, Website Bakers

“Tips, Tricks and Advice for your Business on the Web”

Demetris Demetriou,
Chief Executive Officer, Cyprus News

Demetris Demetriou,
Chief Executive Officer, Cyprus News

Main Topics

The Conference will consist of plenary sessions, workshops and seminars. Discussion topics include:

• Paid and organic ways to market to local and international businesses online,

• Best e-commerce platforms for small businesses,

• Small business in Cyprus: how to attract customers, using the right internet instruments for the best results,

• Internet marketing for advanced users: why you should maximize your local SEO efforts, how to enhance your internet marketing campaigns, and further steps to increase your knowledge and experience.

Who Can Attend ?

  • Site owners, who wish to increase sales by employing online marketing techniques,
  • Marketing executives who are in charge of the online promotion of a company and its goods/services,
  • SEO specialists, copywriters, social media marketing experts and web analysts who want to gain more in-depth practical skills,
  • Beginners and students aspiring to become specialists in digital marketing.

Participation Fee

- 40 euro for any workshop.
- 150 euro for whole 2 days conference program (all workshops included).

Agenda

Day 1 (Friday, 17 February)

  • Morning plenary sessions. 9.00-13.00. Speeches by VIP guests and invited professional trainers.

 

Pericles Ellinas

THE DIGITAL MARKETING TRENDS OF THE FUTURE

  1. Showcase of the new digital marketing trends that will prevail in the years to come

  2. Where digital marketers will have to focus their efforts to prevail in the digital arena

 

Theocharis Katranis

THE IMPORTANCE OF THE BUSINESS ELECTRONIC PRESENCE TODAY

  1. Traditional Marketing Vs Modern Marketing

  2. Websites Presence and The significance of following up Statistics

  3. The Role of Advance Technology today

 

Dr. Haris Machlouzarides

CHANGE THE WAY YOU ENGAGE WITH YOUR CUSTOMERS USING MOBILE

  1. Building one-on-one relationships

  2. Managing personalized communications

  3. Social Listening

  4. Location-based marketing

 

Martin Lamming

NEVER MAKE ASSUMPTIONS. THE DANGERS OF BELIEVING YOUR OWN HYPE

  1. Relationship marketing and how you communicate with that audience

  2. Use of content marketing and touchpoint strategies

  3. The importance of building relationships in digital marketing  - pull vs push marketing

 

Adonis Anastasiou

HOW TO BE SOCIAL ON SOCIAL MEDIA AND GET CUSTOMERS

  1. Find out why people are using social media

  2. How you can be social on social media

  3. How to get clients from social media

  4.  

Simos Symeou

TIPS, TRICKS AND ADVICE FOR YOUR BUSINESS ON THE WEB

  1. How To, DOs and DON’Ts on various subjects related to digital marketing and the web

  2. Practical advices that you will be able to put to use immediately

 

Panagiotis Pieri

DIGITAL MARKETING REVOLUTION. CHATBOTS ARE СOMING!

  1. How and why ChatBots will change Digital Marketing

  2. Big Data, Artificial Intelligence, Open Data and chatbots. How everything are connected.

  3. ChatBot marketing opportunities and use case studies

  4. Build a ChatBot in hours with almost no coding needed

  5. How AI is changing digital marketing

 

Stavriana Nathanail

INBOUND MARKETING

  1. Inbound marketing

  2. Focus on creating quality content that pulls people, that where naturally looking for you, towards your business and product.

 

George Zervides

THE ROLE OF BRANDING IN A DIGITAL WORLD

  1. The relationship between branding and digital

  2. Creating a brand identity in the digital world

  3. Establishing a relationship with the customer

  4. Maximizing your brand image through digital

 

Al King

ESTABLISHING WARGAMING’S BRANDS USING INTEGRATED MARKETING

  1. Segmentation

  2. Targeting

  3. Branding

  4. Integrating digital with traditional communications campaigns

 

Philip Ammerman

HOW COMPANIES ADAPT TO A 24/7 DIGITAL NATIVE ENVIRONMENT

  1. This session will explore the trends shaping digital transformation from the dual perspective of a consumer and a service provider.

 

Panel 1: HOW TO SELL ONLINE - PRACTICAL EXAMPLES

(Adonis Anastasiou, Ivan Sorkin, Simos Symeou)

During last 10 years social media channels have changed our lives. In the same time, they have changed the way we promote goods and services, create personal or corporate brands and keep contact with people. How to build and maintain consumer and client relationships through Social Media? How to find clients? What is the best way to monitor the results of social media campaigns? What are the most impressive approaches or examples from the practical experience of our speakers?

 

Panel 2: HOW COMPANIES CAN ACHIEVE GROWTH THROUGH ONLINE MARKETING?

(Theocharis Katranis, Silia Vassiliou, Demetris Demetriou)

Harmonisation and integration of offline and online campaigns, matching content of your website and your social network pages with communication via newsletters, e-mails, direct telephone calls and meetings with potential and existing clients. How to turn Google analytics data and SEO technics into financial growth? What are the most efficient strategies to sell products and services online? What are the weaknesses and the strongest points of business that exists only online? How to produce innovative ideas and advertising campaigns that will work and bring results?

 

Seminars and workshops

  • 14.00-16.00 - Dr. Haris Machlouzarides “Successful Digital Strategy in Today's Multi-Touch World”.
  • 16.30-18.30 - Theocharis Katranis “How to create effective emails”.

 

Day 2 (Saturday, February 18)

 

  • 09.00-11.00 - Panayiotis Pieri “GrowthHacking Techniques for Startups and SMEs”.
  • 11.30-13.30 - Philip Ammerman “Achieving Digital Transformation: Trends and Techniques Changing Online Interaction”.
  • 14.00-16.00 - Adonis Anastasiou “How to get maximum engagement in Social Media”.
  • 16.30-18.30 - Arpine Sargsyan “Customers from Instagram. Marketing of the future".

"Workshops in Details"

Friday, February 17, 14.00-16.00.

Dr. Haris Machlouzarides

Haris Machlouzarides holds a DProf in Electronic Marketing. He is a digital marketing practitioner with extensive experience in digital marketing applications internationally. He is a visiting lecturer at CIM’s graduate and postgraduate courses. His research interests focus on the implementation of novel digital marketing methods in international business environments.

“Successful Digital Strategy in Today's Multi-Touch World”

  • Overview of pros and cons of Social networks having in mind Cyprus residents behavior.

Don’t assume every buyer follows the same path. Persona A might have a certain obstacle that keeps her stuck at a certain stage of the funnel, while Persona B may have an urgent pain point that speeds him through much faster or urges him to take different steps.

  • Most of Cypriots use Facebook and Instagram - what does it mean for a marketing manager?

Surprise, Create a positive emotional feeling, Develop an emotional roller coaster (Up and down).

  • Secrets of targeting - way to success. Tools to target your specific audience in Cyprus.

Let’s start calling buyers what they are, people, and with that understand that when they walk into an office they don’t shed their human skin. As marketers we need to get to the heart of what makes people, people – emotion. Look at interest and attribute data to glean precise customer insights.

What social media do your buyers prefer? What are their daily struggles and long-term aspirations? Does their content consumption point to a specific challenge?

  • Free tools for Digital reputation management.

Singular, high-quality personalized experience that a customer has with a brand that occurs regardless of where or what device the customer is using to get service.

  • Solutions for small businesses: how to maximize your return on investment.

Greek yoghurt brand Chobani in the United States used Instagram to educate their customers on how they can use yoghurt not only as a breakfast item, but also for other recipes such as savoury snacks or healthy desserts. As a result, they managed to maximise their reach to four million 18-49 year-old females in the U.S. in a single month!

 

Friday, 17 February, 16.30-18.30.

Theocharis Katranis

For more than 20 years, Theocharis Katranis was working in Top Managerial & Marketing positions in some of the best and most successful companies in Cyprus. Today, he is consulting small & medium size companies, the way to build their presence in the Internet in a professional manner. He also teaches Business and Marketing in CDA College in Limassol.

“How to Create Effective Emails”

This workshop is mainly designed to educate and train small and medium size company owners, as well as business individuals, on ways to take their business to the next level through the use of Email Marketing.

The structure of the teaching materials and training will be divided and shared accordingly among the attendees giving equal value to those who know very little about this tool (newbies) as well as for those who are already using it.

Areas that will be covered include:

  • The philosophy of selling via email marketing.

  • Make your business Visible.

  • Create and share content that encourages action.

  • The importance of content with value, Urgency and Special Offers.

  • Why using pictures is vital.

  • Length and structure of a successful email.

  • Why it is a must to Truck your results?

  • The significance of the analysis of Email Statistical information.

  • Ways to Build your Lists of Targeted customers.

  • “Why shall I join your contact list”? “What’s in it for me” philosophy.

  • What, How, When and to Whom to communicate your message.

  • How to Grow a Healthy List of Subscribers.

  • Incentives & Other Giveaways to be used.

  • The Role of a Website, Blog and Social Media accounts in email Marketing.

  • The relation between Email Marketing, Mobile and other electronic devices.

  • What is an Autoresponder, the Use & and the Meaning of the same and how it is related to email marketing?

  • Consider and Design “evergreen content” that works best for your audiences.

  • What is an Opt-in page, a Landing Page and a Sales Page?

  • The two steps successful formula for collecting emails.

Note: Significant & Useful Tools will be revealed during the workshop!

 

Saturday, February 18, 09.00-11.00.

Panagiotis Pieri.

Panagiotis is a serial entrepreneur, a digital marketing conversion optimisation specialist. With more than 10 years digital marketing experience, practical know-how and active involvement in 40+ international digital marketing projects in various sectors like Forex, Investment, Digital Media, Real Estate, Sports and Employment, he has set sail for the future by creating RiseTech Media. He loves Growth Hacking and optimizing digital marketing campaigns to bring better results and higher ROI.

Founder and editor-at-large in DisruptCyprus.com, the 1st blog dedicated to Cypriot startups, innovation and technology news worldwide.

Founder and editor-at-large in DisruptEurope.eu, a news media aggregator and human-curated publisher of disruptive startup, innovation and tech news from Europe.

                                             
“Growth Hacking techniques for Startups and SMEs”

So you’ve launched your mvp product or startup or new venture and now it’s time to start getting customers. Hopefully by this point you already have some clients from the prelaunch campaign you did. Speaking from experience, this particular phase is often the hardest in the life of a startup or a new Small Medium Enterprise. You need to move from that launch phase to building something that has a strong market demand.

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business or sell your product. Growth Hacking diverts from traditional marketing. It's a mix of product management, coding, lean startup, conversion rate optimization and digital marketing.

You will learn:

  • Awesome growth hacking strategies.
  • Learn about chatbot marketing and how you can build your first chatbot
  • Awesome landing page optimisation techniques which bring results.
  • We will share same cool growth hacking tools and use case studies.
  • Share Tips for a fast growth hacking campaign
  • How to use Quora for Lead Generation & Sales
  • How to use Twitter Advanced Search to find the right messaging for you
  • How to find Customer Acquisition Channels that work
  • How to Get Press Coverage!
  • What is Virality and how to achieve it.
  • Crowdfunding Marketing Techniques
  • VR, AR and Mixed Reality Marketing…

Is Growth hacking a startup buzzword or the new kind of digital marketing, who even big corporates are implementing?

Join us to this 2hour workshop to find more.

Requirements:

  • Basic understanding of Digital Marketing
  • Willingness to act today and build innovative digital campaigns

Target Audience:

  • Social Media Coordinators, Executives, Trainers, Digital Marketing Managers, Digital Marketing Assistants, Community builders, Digital Marketing Executives, Bloggers, Digital Marketing Consultants
  • Startup founders, Growth Hacking Beginners, Entrepreneurs, Students

Saturday, February 18, 11.30-13.30.

Philip Ammerman.

Philip has extensive experience in investment advisory and post-investment enterprise restructuring in Europe and the former Soviet Union since 1992. Since founding Navigator, he has led or participated in over 170 projects, delivering over EUR 6 billion in invested resources.

In addition to classical investment advisory, Philip has been working in investment advisory and consultancy services for the tech sector since 1996. In this capacity, he has advised start-ups, established firms and investors on areas such as due diligence for tech start-ups, online business development and expansion, technology adaptation and migration and digital disruption.

“Achieving Digital Transformation: Trends and Techniques Changing Online Interaction”

This module explores the major trends affecting online interaction in the B2B and B2C spaces.

It previews emerging technologies from Facebook, Google, Palantir and others, and evaluates how these will change the way you do business with your customers and suppliers. It presents a road map for digital transformation for large and small enterprises in Cyprus and internationally.

  • Digital Transformation: Short-Term and Long-Term Trends affecting the Digital Economy:

Web 3.0 / Semantic Web.

Internet of Things.

Virtual Reality.

Wearable Technologies.

Intelligent Assistants.

Common Procurement Systems.

Digital Natives and emerging Consumer Demographics.

  • Current Status of eCommerce and Online Interactions.

  • Basic Architecture for Successful Online Marketing and Interaction:

Website, CMS / eCommerce.

Outbound Marketing: Pay-per-click and branded advertising, email marketing.

Inbound & Content Marketing: SEO, Backlinks, Content.

Management & ROI Targets.

  • Planning for Conversion and Results.

  • Customer Experience Management (CEM/CX), User Experience (UX), User Interface (UI).

  • Programmatic Marketing and Social Media Marketing.

  • Latest Trends in Google Page Rank Model and SEO.

  • An Action Plan for Digital Transformation.

Saturday, February 18, 14.00-16.00.

Adonis Anastasiou

Adonis Anastasiou founded Adonis Business Academy in 1999 and his amazing 100% success rate, in increasing the sales of his clients, makes him the ideal Sales Trainer for any company that strives for growth in a competitive environment.

He has studied Administrative Management and Economics at California State University of Los Angeles and he is an approved lecturer of the Human Resource Authority of Cyprus. He has been training and coaching clients for the last 20 years. He is a Lecturer at Cyprus College and he is invited as a guest speaker to various Universities such as the University of Central Lancashire, University of Nicosia, University of East London and many others. The areas of his expertise include Business Training, Sales Coaching, Personal Development and Social Media and Digital Marketing.

“How to Get Maximum Engagement in Social Media”

Many speak about engaging followers on social media but only few pages can actually demonstrate it in practise. The purpose of this seminar is to show you exactly how to get maximum engagement with potential customers in Social Media and then how to turn this engagement into sales! We will cover the following subjects:

  • How to find topics that your customers would like to read.

  • What are the different kinds of post that all businesses should create.

  • How to use sources and created interesting articles.

  • How to become the expert in your field.

  • How to use videos as a way to engage with your audience.

  • What posts will drive more traffic to your website.

  • How to convert your followers into buyers.

  • The methodology of writing a post.

  • What to do and what not to do when writing a post.

  • How to get more Page likes with engaging posts.

  • Writing post titles that draw people attention and make them to read even further

  • A step by step guide for creating effective engaging posts.

  • Case studies of effective engaging posts.

  • How to create effective competitions with engaging posts.

  • Live example of a successful engaging post during the seminar that everyone can participate and win many gifts.

A winner will get a free participation to the seminar “Certified Social Media Manager” value €490!

 

Saturday, February 18, 16.30-18.30. (In Russian language)

Арпине Саркисян @arpinepro

Основатель первой онлайн-школы по продвижению и продажам в Instagram - Instashkola.ru . Это онлайн видео-курс, где за 6 недель ученики получают навыки продвижения и продаж. Более 4000 учеников уже отучились и более 30.000 человек прослушали онлайн-вебинары. Обороты компании составили более  36 млн руб.

Из бизнес достижений:

продано 300 тонн еды компании «ДомаВкуснее», с помощью Instagram  (аккаунт @domavkusnee).

Со-основатель компании про жизнь и жилье на Кипре (@lovemycyprus) - за 2016 год было сдано 320 апартаментов и все с помощью Instagram.

“Customers From Instagram. Marketing of the Future”

“Клиенты из Instagram. Маркетинг будущего”

Реклама на радио, в журналах и на афишах уже давно не столь эффективна. Внимание людей постепенно переходит на экраны мобильных телефонов, потенциальные клиенты активно используют социальные сети, именно там их и нужно искать. Легко. Просто. Перспективно.

  • как площадка Instagram может помочь найти клиентов?

На семинаре я расскажу, как находить подписчиков, как из подписчика сделать клиента и как получить от этого клиента еще 10 новых.

  • концепция бизнес-аккаунтов в Instagram.

Концепция - это образ аккаунта. Образ - это внешний вид вашего бизнеса в Instagram. А встречают, даже тут, по одежке. Всё о правильном образе бизнес-аккаунта.

  • как из подписчика сделать клиента?

Я расскажу вам как "нерекламно", с душой и с юмором продвигать свой бизнес, чтобы подписчики появились, остались и покупали. А потом возвращались и снова покупали.

  • контент для бизнеса - что делать, что не делать?

Контент - ваши посты  (текст и фото в Instagram) – это залог успешного будущего вашего аккаунта. На примере покажу отличный контент и ужасный контент.

  • как продвигать бизнес в Instagram?

Продвигаться можно платно, бесплатно. Оба метода необходимо использовать и я расскажу, как правильно это делать.

  • как продавать в Instagram?

Продающие тексты со скрытой рекламой. Примеры продающих постов (от еды до апартаментов на Кипре)

  • как продавать через негативные отзывы в Instagram.

Негативные отзывы продают лучше, чем позитивные - это факт. Чем больше негатива, тем больше интереса. На семинаре я расскажу, как этот интерес зафиксировать, чтоб потом -монетизировать.

  • примеры кейсов, которые я сама вела и веду в Instagram.

Я практик и это моя отличительная черта.  Сначала я продавала еду в Instagram, потом квартиры на Кипре, сейчас свои онлайн - курсы.

Все бизнесы успешны. Собственно благодаря им я приобрела квартиру на Кипре, сделала ремонт и катаюсь на кабриолете. Только практика. Никакой воды.

 
 

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About Us

Vestnik Kipra’s Digital Marketing Conference February 17-18, Royal Apollonia Hotel, Limassol. Digital Marketing Conference for the professionals of all levels, beginners to advanced. VESTNIK KIPRA Group in cooperation with the Cyprus Institute of Marketing (CIM) presents the Digital Marketing Conference aimed at providing its participants with the latest knowledge and arming with the best tools for the effective online marketing campaigns.

Contacts

For more information contact Sergey Hill: