THE DIGITAL MARKETING TRENDS OF THE FUTURE
Showcase of the new digital marketing trends that will prevail in the years to come
Where digital marketers will have to focus their efforts to prevail in the digital arena
THE IMPORTANCE OF THE BUSINESS ELECTRONIC PRESENCE TODAY
Traditional Marketing Vs Modern Marketing
Websites Presence and The significance of following up Statistics
The Role of Advance Technology today
Dr. Haris Machlouzarides
CHANGE THE WAY YOU ENGAGE WITH YOUR CUSTOMERS USING MOBILE
Building one-on-one relationships
Managing personalized communications
NEVER MAKE ASSUMPTIONS. THE DANGERS OF BELIEVING YOUR OWN HYPE
Relationship marketing and how you communicate with that audience
Use of content marketing and touchpoint strategies
The importance of building relationships in digital marketing - pull vs push marketing
HOW TO BE SOCIAL ON SOCIAL MEDIA AND GET CUSTOMERS
Find out why people are using social media
How you can be social on social media
How to get clients from social media
TIPS, TRICKS AND ADVICE FOR YOUR BUSINESS ON THE WEB
How To, DOs and DON’Ts on various subjects related to digital marketing and the web
Practical advices that you will be able to put to use immediately
DIGITAL MARKETING REVOLUTION. CHATBOTS ARE СOMING!
How and why ChatBots will change Digital Marketing
Big Data, Artificial Intelligence, Open Data and chatbots. How everything are connected.
ChatBot marketing opportunities and use case studies
Build a ChatBot in hours with almost no coding needed
How AI is changing digital marketing
Focus on creating quality content that pulls people, that where naturally looking for you, towards your business and product.
THE ROLE OF BRANDING IN A DIGITAL WORLD
The relationship between branding and digital
Creating a brand identity in the digital world
Establishing a relationship with the customer
Maximizing your brand image through digital
ESTABLISHING WARGAMING’S BRANDS USING INTEGRATED MARKETING
Integrating digital with traditional communications campaigns
HOW COMPANIES ADAPT TO A 24/7 DIGITAL NATIVE ENVIRONMENT
This session will explore the trends shaping digital transformation from the dual perspective of a consumer and a service provider.
Panel 1: HOW TO SELL ONLINE - PRACTICAL EXAMPLES
(Adonis Anastasiou, Ivan Sorkin, Simos Symeou)
During last 10 years social media channels have changed our lives. In the same time, they have changed the way we promote goods and services, create personal or corporate brands and keep contact with people. How to build and maintain consumer and client relationships through Social Media? How to find clients? What is the best way to monitor the results of social media campaigns? What are the most impressive approaches or examples from the practical experience of our speakers?
Panel 2: HOW COMPANIES CAN ACHIEVE GROWTH THROUGH ONLINE MARKETING?
(Theocharis Katranis, Silia Vassiliou, Demetris Demetriou)
Harmonisation and integration of offline and online campaigns, matching content of your website and your social network pages with communication via newsletters, e-mails, direct telephone calls and meetings with potential and existing clients. How to turn Google analytics data and SEO technics into financial growth? What are the most efficient strategies to sell products and services online? What are the weaknesses and the strongest points of business that exists only online? How to produce innovative ideas and advertising campaigns that will work and bring results?
Friday, February 17, 14.00-16.00.
Dr. Haris Machlouzarides
Haris Machlouzarides holds a DProf in Electronic Marketing. He is a digital marketing practitioner with extensive experience in digital marketing applications internationally. He is a visiting lecturer at CIM’s graduate and postgraduate courses. His research interests focus on the implementation of novel digital marketing methods in international business environments.
“Successful Digital Strategy in Today's Multi-Touch World”
Overview of pros and cons of Social networks having in mind Cyprus residents behavior.
Don’t assume every buyer follows the same path. Persona A might have a certain obstacle that keeps her stuck at a certain stage of the funnel, while Persona B may have an urgent pain point that speeds him through much faster or urges him to take different steps.
Most of Cypriots use Facebook and Instagram - what does it mean for a marketing manager?
Surprise, Create a positive emotional feeling, Develop an emotional roller coaster (Up and down).
Secrets of targeting - way to success. Tools to target your specific audience in Cyprus.
Let’s start calling buyers what they are, people, and with that understand that when they walk into an office they don’t shed their human skin. As marketers we need to get to the heart of what makes people, people – emotion. Look at interest and attribute data to glean precise customer insights.
What social media do your buyers prefer? What are their daily struggles and long-term aspirations? Does their content consumption point to a specific challenge?
Free tools for Digital reputation management.
Singular, high-quality personalized experience that a customer has with a brand that occurs regardless of where or what device the customer is using to get service.
Solutions for small businesses: how to maximize your return on investment.
Greek yoghurt brand Chobani in the United States used Instagram to educate their customers on how they can use yoghurt not only as a breakfast item, but also for other recipes such as savoury snacks or healthy desserts. As a result, they managed to maximise their reach to four million 18-49 year-old females in the U.S. in a single month!
Friday, 17 February, 16.30-18.30.
For more than 20 years, Theocharis Katranis was working in Top Managerial & Marketing positions in some of the best and most successful companies in Cyprus. Today, he is consulting small & medium size companies, the way to build their presence in the Internet in a professional manner. He also teaches Business and Marketing in CDA College in Limassol.
“How to Create Effective Emails”
This workshop is mainly designed to educate and train small and medium size company owners, as well as business individuals, on ways to take their business to the next level through the use of Email Marketing.
The structure of the teaching materials and training will be divided and shared accordingly among the attendees giving equal value to those who know very little about this tool (newbies) as well as for those who are already using it.
Areas that will be covered include:
The philosophy of selling via email marketing.
Make your business Visible.
Create and share content that encourages action.
The importance of content with value, Urgency and Special Offers.
Why using pictures is vital.
Length and structure of a successful email.
Why it is a must to Truck your results?
The significance of the analysis of Email Statistical information.
Ways to Build your Lists of Targeted customers.
“Why shall I join your contact list”? “What’s in it for me” philosophy.
What, How, When and to Whom to communicate your message.
How to Grow a Healthy List of Subscribers.
Incentives & Other Giveaways to be used.
The Role of a Website, Blog and Social Media accounts in email Marketing.
The relation between Email Marketing, Mobile and other electronic devices.
What is an Autoresponder, the Use & and the Meaning of the same and how it is related to email marketing?
Consider and Design “evergreen content” that works best for your audiences.
What is an Opt-in page, a Landing Page and a Sales Page?
The two steps successful formula for collecting emails.
Note: Significant & Useful Tools will be revealed during the workshop!
Saturday, February 18, 09.00-11.00.
Panagiotis is a serial entrepreneur, a digital marketing conversion optimisation specialist. With more than 10 years digital marketing experience, practical know-how and active involvement in 40+ international digital marketing projects in various sectors like Forex, Investment, Digital Media, Real Estate, Sports and Employment, he has set sail for the future by creating RiseTech Media. He loves Growth Hacking and optimizing digital marketing campaigns to bring better results and higher ROI.
Founder and editor-at-large in DisruptCyprus.com, the 1st blog dedicated to Cypriot startups, innovation and technology news worldwide.
Founder and editor-at-large in DisruptEurope.eu, a news media aggregator and human-curated publisher of disruptive startup, innovation and tech news from Europe.
“Growth Hacking techniques for Startups and SMEs”
So you’ve launched your mvp product or startup or new venture and now it’s time to start getting customers. Hopefully by this point you already have some clients from the prelaunch campaign you did. Speaking from experience, this particular phase is often the hardest in the life of a startup or a new Small Medium Enterprise. You need to move from that launch phase to building something that has a strong market demand.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business or sell your product. Growth Hacking diverts from traditional marketing. It's a mix of product management, coding, lean startup, conversion rate optimization and digital marketing.
You will learn:
Is Growth hacking a startup buzzword or the new kind of digital marketing, who even big corporates are implementing?
Join us to this 2hour workshop to find more.
Philip has extensive experience in investment advisory and post-investment enterprise restructuring in Europe and the former Soviet Union since 1992. Since founding Navigator, he has led or participated in over 170 projects, delivering over EUR 6 billion in invested resources.
In addition to classical investment advisory, Philip has been working in investment advisory and consultancy services for the tech sector since 1996. In this capacity, he has advised start-ups, established firms and investors on areas such as due diligence for tech start-ups, online business development and expansion, technology adaptation and migration and digital disruption.
“Achieving Digital Transformation: Trends and Techniques Changing Online Interaction”
This module explores the major trends affecting online interaction in the B2B and B2C spaces.
It previews emerging technologies from Facebook, Google, Palantir and others, and evaluates how these will change the way you do business with your customers and suppliers. It presents a road map for digital transformation for large and small enterprises in Cyprus and internationally.
Digital Transformation: Short-Term and Long-Term Trends affecting the Digital Economy:
Web 3.0 / Semantic Web.
Internet of Things.
Common Procurement Systems.
Digital Natives and emerging Consumer Demographics.
Current Status of eCommerce and Online Interactions.
Basic Architecture for Successful Online Marketing and Interaction:
Website, CMS / eCommerce.
Outbound Marketing: Pay-per-click and branded advertising, email marketing.
Inbound & Content Marketing: SEO, Backlinks, Content.
Management & ROI Targets.
Planning for Conversion and Results.
Customer Experience Management (CEM/CX), User Experience (UX), User Interface (UI).
Programmatic Marketing and Social Media Marketing.
Latest Trends in Google Page Rank Model and SEO.
An Action Plan for Digital Transformation.
Saturday, February 18, 14.00-16.00.
Adonis Anastasiou founded Adonis Business Academy in 1999 and his amazing 100% success rate, in increasing the sales of his clients, makes him the ideal Sales Trainer for any company that strives for growth in a competitive environment.
He has studied Administrative Management and Economics at California State University of Los Angeles and he is an approved lecturer of the Human Resource Authority of Cyprus. He has been training and coaching clients for the last 20 years. He is a Lecturer at Cyprus College and he is invited as a guest speaker to various Universities such as the University of Central Lancashire, University of Nicosia, University of East London and many others. The areas of his expertise include Business Training, Sales Coaching, Personal Development and Social Media and Digital Marketing.
“How to Get Maximum Engagement in Social Media”
Many speak about engaging followers on social media but only few pages can actually demonstrate it in practise. The purpose of this seminar is to show you exactly how to get maximum engagement with potential customers in Social Media and then how to turn this engagement into sales! We will cover the following subjects:
How to find topics that your customers would like to read.
What are the different kinds of post that all businesses should create.
How to use sources and created interesting articles.
How to become the expert in your field.
How to use videos as a way to engage with your audience.
What posts will drive more traffic to your website.
How to convert your followers into buyers.
The methodology of writing a post.
What to do and what not to do when writing a post.
How to get more Page likes with engaging posts.
Writing post titles that draw people attention and make them to read even further
A step by step guide for creating effective engaging posts.
Case studies of effective engaging posts.
How to create effective competitions with engaging posts.
Live example of a successful engaging post during the seminar that everyone can participate and win many gifts.
A winner will get a free participation to the seminar “Certified Social Media Manager” value €490!
Saturday, February 18, 16.30-18.30. (In Russian language)
Арпине Саркисян @arpinepro
Основатель первой онлайн-школы по продвижению и продажам в Instagram - Instashkola.ru . Это онлайн видео-курс, где за 6 недель ученики получают навыки продвижения и продаж. Более 4000 учеников уже отучились и более 30.000 человек прослушали онлайн-вебинары. Обороты компании составили более 36 млн руб.
Из бизнес достижений:
продано 300 тонн еды компании «ДомаВкуснее», с помощью Instagram (аккаунт @domavkusnee).
Со-основатель компании про жизнь и жилье на Кипре (@lovemycyprus) - за 2016 год было сдано 320 апартаментов и все с помощью Instagram.
“Customers From Instagram. Marketing of the Future”
“Клиенты из Instagram. Маркетинг будущего”
Реклама на радио, в журналах и на афишах уже давно не столь эффективна. Внимание людей постепенно переходит на экраны мобильных телефонов, потенциальные клиенты активно используют социальные сети, именно там их и нужно искать. Легко. Просто. Перспективно.
как площадка Instagram может помочь найти клиентов?
На семинаре я расскажу, как находить подписчиков, как из подписчика сделать клиента и как получить от этого клиента еще 10 новых.
концепция бизнес-аккаунтов в Instagram.
Концепция - это образ аккаунта. Образ - это внешний вид вашего бизнеса в Instagram. А встречают, даже тут, по одежке. Всё о правильном образе бизнес-аккаунта.
как из подписчика сделать клиента?
Я расскажу вам как "нерекламно", с душой и с юмором продвигать свой бизнес, чтобы подписчики появились, остались и покупали. А потом возвращались и снова покупали.
контент для бизнеса - что делать, что не делать?
Контент - ваши посты (текст и фото в Instagram) – это залог успешного будущего вашего аккаунта. На примере покажу отличный контент и ужасный контент.
как продвигать бизнес в Instagram?
Продвигаться можно платно, бесплатно. Оба метода необходимо использовать и я расскажу, как правильно это делать.
как продавать в Instagram?
Продающие тексты со скрытой рекламой. Примеры продающих постов (от еды до апартаментов на Кипре)
как продавать через негативные отзывы в Instagram.
Негативные отзывы продают лучше, чем позитивные - это факт. Чем больше негатива, тем больше интереса. На семинаре я расскажу, как этот интерес зафиксировать, чтоб потом -монетизировать.
примеры кейсов, которые я сама вела и веду в Instagram.
Я практик и это моя отличительная черта. Сначала я продавала еду в Instagram, потом квартиры на Кипре, сейчас свои онлайн - курсы.
Все бизнесы успешны. Собственно благодаря им я приобрела квартиру на Кипре, сделала ремонт и катаюсь на кабриолете. Только практика. Никакой воды.